Loyalty360 Reads: January 30th, 2019

KFC and Walmart Canada Tackle Sustainability
Major brands are taking steps to adopt eco-friendly, sustainable practices. Joining that effort are KFC and Walmart Canada. The former states that all consumer-facing packaging will be recoverable or recyclable by 2025. The latter plans to take a billion plastic bags out of circulation by 2025.
Consumers are more likely to give loyalty to brands that are perceived as conscientious, and environmental issues are one of their primary concerns. “This commitment represents a public acknowledgment of the obligation we have to address these serious issues,” says Tony Lowings, KFC’s CEO.
Domino’s Launches Alternative to Super Bowl TV Spot
On February 2, in preparation for the Super Bowl, Domino’s will begin offering rewards points for all pizza purchases through its new Points for Pies program. Customers who download the most current Domino’s app can sign up for the Piece of the Pie Rewards loyalty program, use the newly-embedded pizza identification feature to scan their pizza, and will then earn 10 points. After a customer earns 60 points, they can redeem them for a free medium two-topping pizza. 
“Instead of advertising during Sunday’s game, we decided to invest in a breakthrough program that rewards everyone who loves pizza as much as we do,” says Art D’Elia, Domino’s Senior Vice President and Chief Brand Officer. “We know everyone is asking themselves, ‘Did Domino’s just say they will award points for eating ANY pizza? Even from a competitor?’ You read that right; oh yes we did!”
The Subscription Model Heads to Vision Care
Beth Samenuk and Allison Granger, formerly of The Lens Butler, have announced a new brand, Boxsee. The company represents a “new vision for the future” of their partnered contact lens subscription service and reflects the evolution of the company and the partnerships they are building with others as they increase their offerings to private ECP’s and the value to patients.
“We are amazed by the support that we have received from the optometric community as a whole, and it is very fulfilling for us to see others share in our vision,” says Beth Samenuk, Co-Founder of Boxsee. “We are excited to continue our mission—to bring a convenient subscription offering to the patients of ECP’s.”

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