Dick’s Sporting Goods Launching New Experiential Stores This Year Dick’s Sporting Goods will open two new locations this spring, but the stores will look markedly different from the company’s standard outlets. DSG is the latest to engage with a growing trend among retailers: pairing products with experiences. In 2019, REI opened the doors of its first “experience center” in North Conway, New Hampshire. While the location offered REI’s typical range of products, the retailer put particular emphasis on....

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