Loyalty360 Reads: February 5 | Giant Food Teams with P&G to Launch Homegating Experience; ExxonMobil Launches Instant 6 Cent Savings Program; and More

Giant Food Teams with P&G to Launch Immersive E-Commerce Homegating Experience
Giant Food says that it has teamed up with Procter & Gamble (P&G) to provide customers with all the resources they need for the ultimate homegating experience on GiantFood.com. The site features exclusive game day recipes from sweet to savory by celebrity chef and restaurateur, Tiffany Faison, as well as shopping lists and videos to inspire at-home cooking – and sports-enthusiasts.

To further prepare for the occasion, the site also features homegating tips and a pump-up playlist curated by former Baltimore Raven, Steve Smith Sr. Customers also have the opportunity to donate $5.50 at online checkout in honor of the Big Game's 55th year to support hunger relief efforts by the Capital Area Food Bank and Maryland Food Bank.

"We're excited to partner with P&G to offer our customers the full homegating experience – the ability to have fun while safely tuning into the Big Game from home," said Dyani Hanrahan, Vice President of Marketing at Giant Food. "We are also pleased to provide our customers the opportunity to donate to our local food bank partners and support hunger relief efforts as part of this e-commerce experience."
 
ExxonMobil Launches Instant 6 Cent Savings Program for Smart Card Cardholders
Consumers seek and often expect instant gratification. To meet that demand, ExxonMobil will now apply an immediate 6 cent discount on every gallon of Synergy fuel when using the ExxonMobil Smart Card. Consumers will no longer have to wait for the savings to accrue as a statement credit.

The price per gallon will be reduced after swiping the credit card, or initiating payment through the Exxon Mobil Rewards+TM app. Additionally, when combined with usage of the Exxon Mobil Rewards+ app, the incentives stack.
 
Hy-Vee Dietitians Launch “Healthy Heart, Healthy You” Campaign in February
Throughout the month of February, Hy-Vee’s team of registered dietitians will host free, weekly virtual events – including store tours, adult cooking classes and live Q&As – to provide education about ways to shop and cook to promote heart health.

The events are February 3-7: Heart Health Store Tour; February 8-14: Adult Cooking Class; and February 15-21: Live Q&A with Hy-Vee Registered Dietitian. Hy-Vee dietitians will be LIVE via our virtual tele-health platform to answer questions related to improving cholesterol levels, maintaining blood pressure, increasing activity level and more.
 
GameStop Appoints Chief Technology Officer
GameStop Corp. announced that it has appointed Matt Francis to the newly-created role of Chief Technology Officer. He has a start date of February 15, 2021.

Francis brings more than two decades of experience in e-commerce and consumer technology to GameStop. Most recently, he was an Engineering Leader at Amazon Web Services. He previously held senior-level technology roles at companies such as QVC and Zulily. At GameStop, Mr. Francis will be responsible for overseeing e-commerce and technology functions.
 

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