Loyalty360 Reads: February 4 | Dollar Shave Club Unveils a New Ad Campaign; GroupM Launches Data Ethics Tool; and More

Dollar Shave Club Unveils a New Ad Campaign as an Omnichannel Grooming Brand
Dollar Shave Club (DSC), the original shave subscription brand that took the world by storm and is part of Unilever, makes a splash in classic DSC fashion with a new ad campaign for real guys with real grooming problems. The “We Got You” campaign, the biggest in years from DSC, marks its status as an omnichannel brand.

“It’s an exciting time to be stepping into DSC,” said Jason Goldberger, Chief Executive Officer at DSC. “The team is incredible and seeing how they’ve worked toward this brand evolution over the past decade, while always staying in tune with real men and their grooming problems, shows DSC’s perfect balance of grassroots and innovation.”
GroupM Launches Data Ethics Tool
GroupM revealed the Data Ethics Compass, a new global tool developed in partnership with Unilever that helps marketers evaluate whether use of a certain dataset is not just legal, but also morally ethical.

The tool, which is in beta, aims to offer brands a consistent approach to ethical decision making in data-driven media campaigns as privacy becomes a larger concern among consumers and lawmakers.
Impossible Foods Lowers Grocery Store Prices Amid Pandemic-Fueled Retail Expansion
Impossible Foods is slashing its suggested prices for U.S. grocery stores by 20%, pushing it closer to achieving price parity with the meat it’s trying to replace.

The recommended retail prices for Impossible’s meat-free burgers is now $5.49 for patties and $6.99 for a 12-ounce package. The price cuts make the meat alternatives cheaper than ever, but consumers will still be paying more than double for the Impossible Burger, based on the U.S. Department of Agriculture’s national beef retail report for the week ending Thursday.
Natural Grocers Honors Black History Month With A Renewed Partnership
In honor of Black History Month, Natural Grocers announces its partnership renewal with Jack and Jill of America, Inc. (JJOA) in support of JJOA's College Graduation Assistance Program (GAP) Fund. Following Natural Grocers 2020's inaugural campaign, which raised over $130,000, Natural Grocers will donate 1% of all purchasesi on Sunday, February 28, 2021 to the College GAP Fund, which provides scholarship endowments to students attending Historically Black Colleges and Universities (HBCUs.)

Every year, a number of seniors attending HBCUs are ineligible to graduate due only to small unpaid bills. JJOA's fundraising initiative, and Natural Grocers corporate sponsorship, provide a direct lifeline for HBCU students who are in good academic standing and on track to graduate but are faced with the ever-growing problem of tuition debt.
Augeo Acquires Wellington
Augeo, a leader in loyalty and engagement platform solutions, announced that it has acquired Wellington, based in Overland Park, KS. The acquisition, effective February 1, complements Augeo's growing live and virtual meetings, events, community building and incentives business.

"We are experiencing impressive growth in our meetings and experiences business," explained Joseph Keller, President of Augeo's Enterprise Engagement business.

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