Loyalty360 Reads: February 1: AARP and Google Partner on Digital Skills Program, Citi Retail Services and Brooks Brothers Extend Consumer Credit Card Relationship, and More

Citi Retail Services and Brooks Brothers Extend Consumer Credit Card Relationship
Brooks Brothers and Citi Retail Services announced a multi-year extension of their consumer credit card relationship. The agreement helps to strengthen the bond between the two iconic American brands and marks a continued alignment of goals, including a steadfast commitment to driving omnichannel engagement and building multi-generational customer relationships.

“Since 2015, Citi Retail Services has been a valued partner in powering the growth of our payments offerings – especially as we’ve expanded our omnichannel offerings,” said Brooks Brothers CEO, Ken Ohashi. “As we further transform for the future, we believe that this renewal will enable us to expand our vision of what is possible for cardmembers and valued customers.”
 
AARP, Google to Launch Digital Skills Program for Older Workers
Google and AARP want to help older people improve their digital skills. The AARP Foundation said the new program, aided by a $10 million grant from Google’s philanthropic arm, will aim to train 25,000 people ages 50 and older on helping them use digital skills to advance in their careers.

AARP, the Washington-based advocacy group for older adults, said the program is geared toward low-income people and focuses on people of color and women.

It is expected to educate people on information security, videoconferencing, networking tools, social media marketing, and crowdfunding. Goals include helping people change careers, explore entrepreneurship and get jobs.
 
Klarna to Launch Credit Card in the UK
“Buy now, pay later” giant Klarna is putting further pressure on banks and credit card firms by launching its first physical card in the UK.

The card will allow customers to delay payments for up to 30 days when used at high street shops, having previously only offered UK customers buy-now-pay-later (BNPL) products online. The Swedish company said it intends to add more of its payment options, including splitting purchases into three monthly payments, to the card over time.

Klarna confirmed it had built up a waitlist of 400,000 consumers in the UK, which it claimed showed “strong demand for a new approach to credit,” following a successful launch in Germany and Sweden.
 

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