Loyalty360 Reads: December 2: A Chance to Win Free McDonald’s for Life, Kimpton’s Secret Social Password, and More

McDonald’s Offers Chance to Win VIP McGold Card

McDonald’s is offering a chance to win a VIP McGold Card. Customers will have the chance to win the elusive McGold Card by ordering through the McDonald's app every day through the holiday promotional window. The chance to win a McGold Card will be available for fans and three of their friends.

The card grants access to free McDonald’s food for life. It has been handed out by franchisees to those they consider local heroes as well as philanthropists such as Warren Buffett and Bill Gates. To be eligible, customers must place one order in the McDonald’s app during the brand's "SZN of Sharing." The brand will also introduce daily deals on menu items and merchandise. 
 

Kimpton Hotels Announce Secret Social Password

Kimpton Hotels recently launched its secret social password for the winter season. This long-time guest favorite accompanies a limited-time sale on all Kimpton Style items as well. Guests who mention the secret social password, “The Snuggle is Real,” to the front desk team at check-in will receive a surprise or perk during their stay.

Surprises include cocktail vouchers, hot cocoa kits, local memorabilia, complimentary bottles of wine and more. In addition, the hotelier is offering a special deal on all Kimpton classics including candles, bath and body sets, and Kimpton’s signature robes.
 

EBay Partnerships Promote Luxury Resale

EBay is raising its profile as a luxury resale platform by partnering with groups like the Gemological Institute of America, which provides jewelry authentication services. The service helped more than double eBay's luxury jewelry sales this year, and the platform has seen similar growth in categories such as watches and bags.

In addition, eBay hosted its Luxury Exchange, a two-day event where customers can buy and sell jewelry and other luxury goods in-person at New York City’s Diamond District. The event included TikTok influencers, where eBay has been investing to promote its authentication programs.

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