Loyalty360 Reads: Coca-Cola Launches AI-Powered Holiday Cards, Enterprise Gamifies Double Points Promotion, IHOP Uses Customer Loyalty Data to Increase Sales

Coca-Cola Launches AI-Powered Holiday Card Generator  

Coca-Cola fans can now create their own holiday cards using the power of AI. Available through December 26, the digital card generator runs on the AI technologies GPT-4 and Dall-E 2. Creators can design their card with the brand’s most recognized visual assets, from a 1931 Haddon Sundblom depiction of Santa Claus to the polar bear family introduced in 1993. The cards are shareable on email, social media, and WhatsApp. 

“We are almost democratizing this tool for people to connect in a more personalized way,” said Pratik Thakar, Global Head of Generative AI at Coca-Cola. “Because the way you prompt and write messages is unique, what you create never gets created again.” 

The Coca-Cola card generator is available on the company-hosted site Create Real Magic.  

 

Enterprise Rent-A-Car Gamifies Double Loyalty Points Promotion   

Enterprise Rent-A-Car’s annual ‘Plus Your Points’ promotion has returned with a weekly game feature. Through February 24, 2024, Enterprise Plus loyalty members earn double points on qualifying vehicle rentals. The program rewards members with free rentals at Enterprise locations worldwide.  

Members can play this year’s Spin to Win! online game once a week for a chance to win bonus points. In addition, customers can earn badges for engaging with various site features.  

“Our loyalty programs reflect our commitment to complete customer satisfaction, a guiding principle that keeps renters coming back to Enterprise,” said Liz Ott, Vice President of Global Brand Strategy at Enterprise.  
 

IHOP Uses Customer Loyalty Data to Drive Sales  

The restaurant chain IHOP reported a 2% increase in same-store sales in the third quarter of 2023. The chain added more than a half-dozen permanent menu items in April, followed by six more in August. IHOP sold 2 million pancake tacos within four weeks of launch and earned a billion social media impressions about the item.  

John Peyton, CEO of IHOP parent Dine Brands, noted the brand’s data-driven approach to creating new menu items. “The data we’re collecting from our loyalty program enables us to methodically plan promotions and menu offers that are most likely to appeal to our guests,” Peyton said. “As a result, we continue to see the brand gaining traction among the younger demographic.”  

IHOP’s International Bank of Pancakes loyalty program has attracted 7 million members since it debuted 18 months ago.   

 

Read More on Trends, Updates, and Industry Leaders     
 
 

Full Article Links: 

https://www.adweek.com/brand-marketing/coca-cola-holiday-campaign-create-real-magic-cards/  

https://finance.yahoo.com/news/enterprise-rent-car-makes-loyalty-165300978.html 

https://www.restaurantdive.com/news/dine-brands-ihop-menu-update-sales-uptick/700009/ 

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