Loyalty360 Reads: Cinemark Leverages Private Screenings of Taylor Swift’s Concert Film, Mohegan Celebrates 10th Anniversary of Loyalty Program, and U.S. Bank Offers 100% Recycled Plastic Credit Cards

Cinemark Introduces VIP Event for the Taylor Swift | The Eras Tour Concert Film 

Cinemark, the popular movie theater brand, has announced that moviegoers can now hold private screenings of the upcoming Taylor Swift | The Eras Tour Concert Film. The concert film was announced shortly after the record-breaking concert run came to a close in the U.S. with over 3 million concertgoers attending Taylor Swift’s Eras Tour. Taylor Swift superfans can enjoy their own private Swiftie parties exclusively at Cinemark theaters across the U.S. 

“We are excited to offer fans the ultimate Taylor Swift | The Eras Tour concert film VIP experience in their own private Cinemark auditorium,” says Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. “We are wonderstruck by this event’s sensational ticket sales and are thrilled to add a new era to our fan-favorite Private Watch Parties with our Private Swiftie Parties. Our larger-than-life screens and captivating surround sound deliver a most enchanting environment to sing and dance along with friends and family to the concert of the decade.” 

Private screenings of the highly anticipated concert film are on sale now alongside standard individual tickets at Cinemark.com and on the Cinemark app. Participating locations for up to 40 fans may cost an estimated $800, plus taxes and fees where applicable. 

Mohegan Marks a Decade of Dedicated Rewards with 'Momentum' Loyalty Program's 10th Anniversary 

Mohegan, the gaming and hospitality brand, has announced the 10th anniversary of its esteemed loyalty program, 'Momentum.' Mohegan crafted the loyalty program with a vision to recognize and reward the brand's most dedicated patrons. Committed to exceptional service, Momentum offers members a curated selection of exclusive benefits, from priority seating and special event access to bespoke gaming experiences and hotel privileges.  

"For Mohegan, the Momentum program has been more than just a loyalty initiative, it is a testament to the strong bond we share with our guests," says Erica Tessier Hunt, vice president of corporate marketing at Mohegan. "We are proud of what we have offered the past ten years that has continued to strengthen the loyalty of our members and we look forward to future enhancements to Momentum that will stand on Mohegan's vow of offering unparalleled experiences." 

Momentum membership is free, and Momentum members earn Momentum Dollars that can be redeemed for a variety of on-property goods, services and experiences. Other notable benefits include reserved parking, exclusive member events, personalized awards, entertainment and hotel access. To learn more about Mohegan's loyalty program and anniversary celebrations visit mohegangaming.com/momentum10

U.S. Bank offers recycled plastic for Altitude Go, plus 100% matching points for charity 

U.S. Bank has announced a new, green policy for its new line of credit cards. The bank will issue credit cards made from recycled plastic for the entire U.S. Bank Altitude® Go Visa Signature® and U.S. Bank Altitude® Go Secured Visa® credit card lines, as well as U.S. Bank Altitude® Go World Elite Mastercard®. To help other non-profits, cardholders can redeem points as a contribution toward a variety of charities listed in the Altitude Rewards Center. U.S. Bank will match each point donation made – thereby doubling the value of donations to selected nonprofits. 

Thanks to the 100% match from U.S. Bank, a point redemption (1,000 points equals $10) will be matched at 100%, for another $10 donation from U.S. Bank – giving cardholders’ selected nonprofits a $20 donation altogether. 

“We know our key stakeholders – including our customers, employees and communities – care about the world in which they live, work and play,” says Steve Mattics, head of Retail Payment Solutions for U.S. Bank. “Issuing cards made with recycled plastic and making matching dollar contributions to organizations that people care about are additional ways in which we reflect our commitment to the communities we serve.” 

Read More on Trends, Updates, and Industry Leaders  


Original Article Links:  

Cinemark Introduces Private Swiftie Parties as the Ultimate VIP Event to Experience Taylor Swift | The Eras Tour Concert Film on the Big Screen | Business Wire 

Mohegan Marks a Decade of Dedicated Rewards with 'Momentum' Loyalty Program's 10th Anniversary (prnewswire.com) 

U.S. Bank offers recycled plastic for Altitude Go, plus 100% matching points for charity | Business Wire 

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