Loyalty360 Reads: August 6 | Condado Tacos to Launch New App and Loyalty Program; GoodRx Savings Increase Pharmacy Visits; and More

Condado Tacos to Launch New App and Loyalty Program
Condado Tacos will launch a new app and customer loyalty program, Condado Rewards, on August 9. Condado Rewards will offer perks and discounts as only Condado Tacos can and reward customers with three increasing levels of benefits - Sidekick, Homie and Best Bud.

“We’ve long believed our customers deserve to be buds with benefits, and Condado Rewards shares the Condado Tacos celebration of individuality and ‘Enough Yum for Everyone’ spirit with our loyal fans in an exciting and new way,” says Chris Artinian, President and CEO, Condado Tacos. “Condado Tacos serves up incredibly craveable food and drinks, and we can’t wait to bring even more of our tacos and margs - along with perks you can’t get anywhere else - to our buds and new customers alike.”
 
GoodRx Savings Increase Pharmacy Visits and Customer Loyalty For Retailers
GoodRx shared the results of a recent consumer survey showing the company’s impact on pharmacy retailers. Findings indicate that GoodRx helps pharmacies boost sales by driving in-store foot traffic, improving customer loyalty, and increasing medication affordability and access for their customers.

They say they encouraged pharmacy loyalty among customers as 85% of consumers surveyed agree that their positive experience with GoodRx makes them want to return to their pharmacy. 65% of consumers who use GoodRx reported visiting their pharmacy at least once a month, with 26% making additional trips because of GoodRx.
 
Papa John’s to Open 220 Restaurants in Latin America, Spain, Portugal and The UK by 2025
Papa John's in partnership with its largest franchisee Drake Food Service International (DFSI), today announced an expanded partnership with DFSI to open over 220 Papa John’s restaurants by 2025. This includes more than 170 across Latin America, Spain and Portugal, where DFSI currently operates in excess of 280 locations.

As part of the agreement, DFSI plans to open 50 new restaurants in the UK over the next four years, where it recently purchased over 60 Papa John’s restaurants in London, making it the brand’s largest franchisee in the country. Under the terms of this expanded partnership, DFSI will operate more than 560 Papa John’s restaurants in total by 2025.

“This growth of our partnership with Papa John’s will accelerate our efforts to deliver on our ambitious business goals, through opening new restaurants and inviting new subfranchisees to join us and grow our base of passionate Papa John’s customers around the world,” said Ignacio Astete, CEO of DFSI, which holds master franchise rights for Papa John’s in Chile, Costa Rica, Panama, Spain, Portugal and Guatemala. “Our leadership in operational excellence and technology, coupled with our commitment to the creation of shared value, combined with the love that Papa John’s has built for its brand among people across the world, has created a foundation for continuing our joint success into the future.”
 
Kansas City Chiefs Partner With I Got It
The Kansas City Chiefs announced a multi-year partnership with I Got It Inc. to be its provider CHIEFS BIDS, a marketplace and auction technology, both on the Kansas City Chiefs app and its official team website www.chiefs.com/chiefsbids.

Through its integrated auction platform, I Got It will offer exclusive experiences, one-of-a-kind memorabilia, and VIP hospitality to Chiefs fans everywhere. I Got It’s technology will provide fans the opportunity to purchase game-used items in real-time, thus creating stronger connections to the game and the Chiefs’ many stars on the field. Starting immediately fans are able to enter into a free Sweepstakes for a Tyreek Hill Super Bowl game-issued jersey.
 
Penn National Gaming to Acquire Score Media and Gaming
Penn National Gaming and Score Media and Gaming announced that they have entered into a definitive agreement whereby Penn National will acquire theScore, a leading digital media and sports betting and technology company, for approximately US$2.0 billion in cash and stock.

Jay Snowden, President and Chief Executive Officer of Penn National, commented, “We are thrilled to be acquiring theScore, which is the number one sports app in Canada and the third most popular sports app in all of North America. theScore’s unique media platform and modern, state-of-the art technology is a powerful complement to the reach of Barstool Sports and its popular personalities and content.”
 

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