Loyalty360 Reads: August 6  | BetMGM Signs with PGA Tour as Official Betting Partner, Home Depot Opens Three New Distribution Centers in Georgia and More

BetMGM Signs with PGA Tour as an Official Betting Operator
BetMGM has signed on with the PGA Tour as its official betting partner. BetMGM will use PGA Tour marks, advertise within Tour media and partner programs, as well as content and video rights, which will let BetMGM create pre and postgame betting programming.
"BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA Tour players and tournaments," says Norb Gambuzza, PGA Tour senior vice president, media and gaming. "Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the Tour to reach new fans and further engage current fans who enjoy betting on golf."
The Home Depot Opening Three New Distribution Centers in Georgia
The Home Depot is opening three new distribution centers over the next 18 months in Georgia. The expanded distribution store footprint will bring about 1,000 more jobs to the Atlanta area, with both full-time and part-time positions.
"Retail has changed more in the past four years than in our company's 40-year history,” says Stephanie Smith, senior vice president of supply chain development and delivery. “Customers expect to shop whenever, wherever and however they want, whether they're buying a hammer or a pallet of pavers. We're investing to meet the changing delivery needs of our DIY and Pro customers, whether they're at home, at their job sites or picking up in the store."
It’s Official: Kraft Mac & Cheese Is Approved for Breakfast
Kraft Mac & Cheese is usually only eaten for lunch and dinner, but due to COVID-19 and children and parents staying home, it has risen as a possibility for breakfast. According to a study of 1,000 parents conducted in Q3 2020, 56 percent of them have served the food for breakfast more often during the pandemic than in previous months.
The brand is also starting a giveaway for a limited-edition Mac & Cheese box with the dinner label replaced with breakfast, now until August 7. It includes a placemat for kids to color, a magnet with breakfast topping suggestions, and the special breakfast box packaging. To find out how to win one of these, click the above link.
“As a brand loved by the entire family, we’ve learned Kraft Mac & Cheese isn’t just for dinner,” says Kelsey Cooperstein of Kraft Heinz, “A Kraft Mac & Cheese breakfast is a win-win for families at a time when they need all the wins they can get.”
Corporate Social Responsibility
Virgin Hotels Offers Contactless Experience Via Mobile App
According to a Hotel Business article, Virgin Hotels has updated its contactless experience through its mobile app, Lucy. Users can bypass the front desk and check-in, access mobile keys and Apple Music, as well as control the television, lights and thermostat.
“As the hospitality industry and guest needs are constantly changing, so will Lucy,” Denise Walker, VP of IT technology, said in the above article. “The recent upgrade dramatically improves the experience for both guests and operations and allows guests to directly control their experience from the moment they book—whether they’re selecting their room during pre-arrival or obtaining a mobile key to settle into their stay.
Walker says that once they are in their hotel room, the latest version of Lucy extends the ability for guests to directly make service requests through the app, allowing a highly personalized experience through real-time communications. Ultimately, the overall effect on operations is that more time is spent providing great service and less time is spent on recovery.
“Thanks to Lucy, operations can meet guest needs accurately and efficiently, where a high-touch personal response is necessary,” says Walker. “Moving forward, particularly in the age of COVID, the features in Lucy will continue to evolve and change to meet the moment and the guest’s needs as effectively as possible.”
White Castle Announces First Plans For 100th Birthday - A Chance to Be Immortalized in the 20th Class of the "Cravers Hall of Fame"
Each year, White Castle inducts a group of its biggest fans into its ‘Cravers Hall of Fame,’ and the brand has posted a call for entries that are due by September 30. Winners will be inducted into the group and receive an extra special reward: their stories will be on select White Castle restaurant packaging in 2021, which is the brand’s 100th anniversary.
"We're about to enter our 100th year as a family-owned business because of the support of our passionate cravers," says Jamie Richardson, vice president with White Castle. "We wanted to do something extra special for those inducted into the Cravers Hall of Fame this year. Featuring our Hall of Famers on our packaging is the perfect way to celebrate their devotion and to share their extraordinary stories far and wide."

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