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Gap Designs Fulfillment System To Prioritize 'Most Valuable' Customers
SupplyChainDive.com reports that Gap Inc. is designing a delivery fulfillment system based on customer loyalty, prioritizing its "most valuable lifetime" customers, according to the company’s latest earnings call.
Under the system, delivery speeds will be tiered as gold, silver and bronze, "to optimize the speed of delivery fulfillment based on our best customers and manage fulfillment costs effectively," said CEO Sonia Syngal on the call.
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