Loyalty360 Reads: April 8 | Nordstrom Expands BeautyCycle to Canada; Walgreens and Red Nose Day Bring Back Digital Red Nose; and More

Nordstrom Expands BeautyCycle to Canada
BeautyCycle, the first beauty take-back and recycling program accepting all brands of beauty packaging at a major retailer in Canada, launches today at Nordstrom. Each year, more than 120 billion units of plastic packaging are produced by the global beauty industry, but less than nine percent gets recycled.

To help solve for this, Nordstrom is offering its customers the option to bring in any brand of their empty beauty product packaging to Nordstrom's Canada stores, where the company is using TerraCycle Zero Waste Boxes to recycle beauty waste and packaging in all retail locations. Through this program, Nordstrom aims to take back 100 tons of hard-to-recycle beauty packaging by 2025. Nordstrom first launched BeautyCycle in the US in 2020. Many local recycling centres do not accept beauty materials and packaging, as they often contain a mix of materials that are not locally recyclable.
Walgreens and Red Nose Day Bring Back Digital Red Nose
For the seventh year in a row, Red Nose Day is back at Walgreens with the iconic Red Nose in digital form as we continue to emphasize the health and safety of customers and team members nationwide.

Driven by the COVID-19 pandemic, child poverty rose as high as 21.4 percent in the United States in 20201, underscoring the urgency to support underserved children. This year, together with Comic Relief U.S., the nonprofit behind Red Nose Day, Walgreens is excited to bring back the Digital Red Nose providing a way to bring people together virtually to spread awareness, raise funds and support children in need amid uncertainty.
Target to Spend More Than $2 Billion with Black-Owned Businesses by 2025
Target announced a commitment to spend more than $2 billion with Black-owned businesses by the end of 2025. Target is pledging to add products across its multi-category assortment from more than 500 Black-owned businesses and engage more Black-owned companies to enhance its retail operations and shopping experience.
In addition to spending more with Black-owned companies, Target is introducing new resources to help its Black-owned vendors grow and successfully scale their businesses in mass retail.
Bakkt Launches Its Digital Wallet, Bakkt App
Bakkt Holdings announced the launch of the Bakkt App, the digital wallet that brings together bitcoin and other forms of digital assets into one platform. The Bakkt App gives consumers the power to use their digital assets how they prefer – converting participating rewards points to cash or using bitcoin as payment, for example – all within one easy-to-use application.

By enabling consumers and merchants to unlock the value of the $1.2+ trillion in digital assets currently held in cryptocurrencies, loyalty and rewards points, and gift cards, the Bakkt App is designed to amplify consumer spending, reduce payment costs, and bolster merchant loyalty programs.
Travelport+’s Next-Generation Platform for New Era of Travel
Travelport launched its next-generation platform, Travelport+, the centerpiece of Travelport's new global strategy and is designed to accelerate industry innovation in multi-source content distribution, travel retailing and value generation.

Travelport+ is an extensive, next-generation platform that creates a simplified, capability-rich, marketplace for travel retailing. As travel distribution has evolved, retrofitting new types of distribution into existing platforms has led to increased complexity across the industry, slowing progress.

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