Loyalty360 Reads: April 7: L’Oreal Launches Immersive Fragrance Experience, Bose Partners With Salesforce, and More

L’Oreal Partners with Emotiv to Launch Immersive Fragrance Experience for Customers

L’Oréal Group’s tech incubator has partnered up with neuroscience company Emotiv to launch a new headset device that helps consumers make accurate and personalized choices around their preferred scent.

The company’s tech incubator has already released devices across makeup, skin care and hair care.

This in-store experience also allows YSL Beauty to provide a level of personalization without altering its fragrance assortment.


Bose Partners with Salesforce to Deliver Personalized Consumer Experiences

Salesforce announced that Bose will deploy Salesforce Customer 360 to expand its direct-to-consumer business, providing personalized and tailored experiences to build customer loyalty.

Specifically, Bose will deploy Marketing Cloud to streamline interactions across channels and deliver a personalized experience for customers. In addition, Salesforce's Marketing Cloud Customer Data Platform will allow Bose to reimagine and enhance its customer data to engage faster and in more personalized ways.


The Vitamin Shoppe Partners with Logicbroker to Enhance Drop Shipping Capabilities

Logicbroker and The Vitamin Shoppe have partnered to expand the nutritional supplements retailer’s digital merchandising capabilities and provide expanded product assortments to its online customers.

The Vitamin Shoppe launches this month on the Logicbroker platform, enabling customers to shop online with an assortment of new product categories, such as exercise equipment and accessories, all with up-to-the-minute inventory information and reliable shipping. Drop ship suppliers can leverage Logicbroker’s connectivity options to service The Vitamin Shoppe’s customers.

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