Loyalty360 Reads: April 13 | United Dairy Farmers Loyalty Program Gets an Overhaul; Ford’s Self-Service Tool to Enhance Customer Experience; and More

United Dairy Farmers Loyalty Program Gets an Overhaul
Cincinnati-based ice cream and convenience store chain United Dairy Farmers has relaunched U-Drive, a legacy loyalty program now built on the Paytronix rewards platform. U-Drive is available for guests to sign up immediately – pick up a card in-store, or download UDF’s new mobile app for the full digital experience.

With nearly 200 convenience store and fueling locations across the Midwest, United Dairy Farmers (UDF) is a family-owned dairy that makes its own ice cream. As UDF expanded, management wanted to better understand its customers in order to engage them with more relevant offers and reward their brand loyalty.
Ford’s Self-Service Tool to Enhance Customer Experience, Engagement
‘Ask Ford’, Ford’s intuitive global online knowledge base tool for customers, has marked its first year in enhancing customer experience and engagement for Ford customers in the Philippines.

Ask Ford was launched in the Philippines in early 2020 as a 24/7 self-service tool available on the Ford Philippines website, allowing customers to ask questions anytime and receive immediate answers retrieved directly from Ford’s systems, owner’s manuals, or Ford websites. It uses the repository’s artificial intelligence (AI) technology to search for the best responses, far beyond the reaches of standard search engines.
Instacart and DoorDash Plan to Launch Their Own Credit Cards
The Wall Street Journal reports that two of the biggest winners in the pandemic delivery boom are looking to launch their own credit cards.

The paper says that grocery-delivery service Instacart Inc. has chosen JPMorgan Chase & Co. to issue a credit card that will reward frequent users, according to people familiar with the matter. DoorDash Inc., which specializes in delivering takeout, is also looking to launch its own rewards credit card and received offers from more than 10 large banks and financial-technology firms to issue it, people familiar with the matter said.
Whole Foods Market Launches Sourced for Good Seal
Whole Foods Market launches Sourced for Good, an exclusive third-party-certification program to support responsible sourcing by providing tangible improvements in farmworkers’ lives, strengthening worker communities where products are sourced and promoting environmental stewardship where crops are grown.

The Sourced for Good seal is designed to help shoppers easily identify products that meet the high sourcing standards required by the program. A recent study conducted online by The Harris Poll on behalf of Whole Foods Market among over 3,000 U.S. adults found that 75% of Americans say when grocery shopping, it’s important to them that products are responsibly sourced, while 65% of U.S. shoppers are confused about how to determine whether a product is responsibly sourced.
U.S. Grocery Consumers’ Confidence is Rebounding
dunnhumby released findings from a year-long worldwide study of the impact of COVID-19 on customer attitudes and behavior across 22 countries. The seventh wave of the dunnhumby Consumer Pulse Survey found that Americans, for the first time since the pandemic began, are beginning to feel noticeably better about personal finances and are now prioritizing value over speed when they shop.

The latest wave found that 58% of U.S. consumers reported that the U.S. economy is weak, a sharp drop of 17% from last March when 75% reported the economy was weak. The study also found that 39% of consumers reported that their finances were poor, a drop of 15% from just November when 54% reported their finances were in bad shape and in the court was in the grips of the third wave of the pandemic. Americans are now at the lowest level of worry about the virus (23%) since the crisis began and have dropped nine percentage points since November on the dunnhumby Worry Index.

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing