Loyalty360 Reads: Amtrak Offers New Cardholders Bonus Points, Men’s Clothier Harry Rosen Launches Loyalty Program, Amazon Scales Up Drone Delivery

Amtrak Offers New Cardholders Bonus Points Ahead of Holiday Travel Season  

Travelers who sign up for the Amtrak Guest Rewards® Preferred Mastercard® can look forward to 30,000 bonus reward points redeemable for Amtrak travel, upgrades, and gift cards. The offer, which runs through December 6, requires cardholders to make at least $2,000 in purchases anywhere that accepts Mastercard within the first three billing cycles of opening the account.    

Under the base program, cardholders receive 3 points for every dollar spent on Amtrak travel, and 2 points per dollar on other travel and dining. The earn rate on other purchases is 1 point per dollar. Cardholders also receive a seat upgrade, lounge pass, and companion coupon on every card anniversary. Onboard food and beverage purchases come with a 20% statement credit.  
 

Harry Rosen Launches Loyalty Program Ahead of 70th Anniversary 

The Canadian men’s clothier Harry Rosen has launched a new loyalty program offering reward points on every purchase and assorted perks. CLUB HARRY members receive free alterations, preferred shipping rates, personalized offers, and invitations to private sales and special events.    

CLUB HARRY comes shortly after Harry Rosen added several designer brands, including Kenzo, MM6, and Maison Margiela. The retailer will celebrate 70 years in business next year.  

"CLUB HARRY has a simple objective," said Ian Rosen, President and Chief Operating Officer at the company. "We want to create a stronger connection with clients and elevate their shopping experience. We'll do this by continuing our almost 70-year heritage of quality and craftsmanship, while evolving and offering additional personalized benefits for continued loyalty."  
 

Amazon Scales Up Drone Delivery Service   

Amazon has announced plans to deploy its Prime Air drones from same-day delivery sites across the U.S. The drones will become part of the company’s regular fulfillment operations and depart from the same locations as delivery trucks. This integration is a switch from the current program, which has drones flying out of standalone air delivery centers. The company has been using drones for nearly a year to deliver packages up to five pounds on trips under an hour.  

Amazon plans to double the number of same-day delivery sites, which are located near population centers and use a streamlined fulfillment process. “Think of products that fit the size and weight capabilities of the drone, like cold medicines and batteries. We place them close to customers at these sites, which enables us to deliver them at our fastest speeds, and now it makes sense to make deliveries even faster via drones,” Amazon said. 

Amazon noted it will replace the current drone fleet with new MK30 models by the end of 2024. The MK30 can fly twice as far as the outgoing drones.  
 

Read More on Trends, Updates, and Industry Leaders   
   

Full Article Links: 

https://media.amtrak.com/2023/10/agr-lto-october-2023/ 

https://www.newswire.ca/news-releases/harry-rosen-introduces-club-harry-an-elevated-loyalty-program-redefining-the-customer-experience-807969372.html 

https://www.retaildive.com/news/amazon-drone-fulfillment-network-faster-delivery/697476/ 

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