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In our Loyalty360 weekly roundup, we will highlight a few of our Brand Members, their fantastic work, and their dedication to customer loyalty and customer experience.
These stories are just a quick snapshot of what these brands have accomplished, as their companies, programs, and strategies represent some of the best the customer loyalty industry has achieved.
See below for this week's Loyalty360 member weekly roundup, including highlights from Food Lion, SCENE, Ulta Beauty, and 7-Eleven.
Food Lion Makes Grocery Shopping Easier for You Through Delivery
Food Lion has announced that thanks to a partnership with Instacart, it will be able to make grocery shopping easier. It has expanded the availability of its grocery delivery service to 302 stores in Maryland, North Carolina, South Carolina, Virginia, and West Virginia.
Those in the delivery areas can use the brand's To-Go website or the To-go app to confirm availability as well as place orders. This delivery can also be as fast as an hour.
SCENE Launches 'Better Together' Campaign to Help Canadians Reconnect
SCENE has announced the launch of its 'Better Together' campaign that looks to reconnect Canadians, even if apart for right now. This program will offer new SCENE experiences as well as charitable contributions designed to bring Canadians together. SCENE members will celebrate safely with a 'SCENE Night Out' or 'Scene Night In.' Members can earn or redeem SCENE points when they dine-in, or enjoy dinner out, with one of SCENE's restaurant partners. Additionally, members can earn bonus points through the SCENE app and can access special offers on movie rentals from the Cineplex store.
Also, from now until August 27, each time a member uses their SCENE card, 25 cents of the transaction will be donated to the Boys & Girls Club of Canada, up to a max of $210,000.
Ulta Beauty Reinforces its Commitment to Sustainability and Transparency
Ulta Beauty has announced the launch of Conscious Beauty at Ulta Beauty. This new initiative for the brand will debut in the fall and work on five key pillars, Clean Ingredients, Cruelty-Free, Vegan, Sustainable Packaging, and Positive Impact. These five key pillars are highlighted by:
Clean Ingredients – Shows which brands comply with the Ulta Beauty Made Without List, which is an ingredient standard created for Conscious Beauty
Cruelty-Free – Heightens brands that certify as never engaging in animal testing.
Vegan – Indicates beauty products made free of animal products or animal derivatives.
Sustainable Packaging – Shows brands made with reduced, recyclable or refillable packaging to minimize the more than 120 billion packaging units produced globally annually within the cosmetics industry.
Positive Impact – Indicates brands with giving back at their core.
7-Eleven, Inc. Announces 71,100th Store, 7-Eleven Bringing New Form of Loyalty to Customers
Featured in two Loyalty360 articles this week, 7-Eleven has announced that it is opening its 71,100th store, which has opened in Seoul, South Korea. Additionally, Loyalty360 also released an interview we had with Tarang Sethia, Chief Digital Officer at 7-Eleven, earlier this week.
In this interview, Loyalty360 spoke with Sethia about customer loyalty, the brand's Fuel Loyalty program, and the next big thing for customer loyalty. Sethia highlighted creating frictionless customer experiences, and how the brand is leveraging new technologies to enhance overall CX.
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