Loyalty Reads: MOOYAH Revamps Loyalty Program, The Cheesecake Factory Announces Rewards Program, and More

MOOYAH Revamps Loyalty Program 

MOOYAH Burgers, Fries & Shakes relaunched its rewards app with a new loyalty program and improved ordering experience. The relaunched app is part of the restaurant chain’s effort to enhance its customer experience and drive loyalty. 

As part of the relaunched program, members can unlock free items through points accrual, earning one point per dollar spent. With the program transition, members’ current points will be translated to an equivalent number of points. 


The Cheesecake Factory Announces Rewards Program 

The Cheesecake Factory will launch its new Cheesecake Rewards program nationally later in 2023. The national launch follows two pilots of the program from June and November 2022. 

The restaurant chain used a measured and deliberate approach to developing the program, taking its time to ensure the program aligns with brand marketing goals and helps drive sales. The Cheesecake Factory intends to use the program to gather customer data to personalize the experience and drive engagement. 


BMO Confirms LoyaltyOne AIR MILES Acquisition 

BMO confirmed it received court approval for its acquisition of LoyaltyOne’s AIR MILES Reward Program business. Through the purchase, AIR MILES will become an independent subsidiary of BMO and part of its Canadian P&C reporting segment. 

With the acquisition, BMO hopes to reinvigorate the AIR MILES program, which is one of Canada’s most celebrated loyalty programs. The transaction with LoyaltyOne will close on June 1, 2023. 


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