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Method Communications Releases Emotional Loyalty Report
Method Communications released a new study comparing decreased empathy among consumers during a time when brands need to connect emotionally with loyalty program members. According to the report, two in three Americans claim their empathy has decreased over the past year.
This statistic complicates recent trends in customer loyalty, as more consumers expect an emotional connection with brands in addition to increase value through the loyalty program. According to Method Communication’s research, 47% of Americans want to hear more human-centric stories from brands and news and 37% want more communication that makes them feel connected to brands.
ATLAS Offers Rewards through Food Chain Partnerships
ATLAS: EARTH announced a partnership with food chains Zoup! and Barberitos which allows users to earn rewards for ordering meals. The virtual real estate game will allow users to receive in-game currency for every dollar spent using a linked credit card.
Other brands who have partnered with the Atlas Merchant Platform have seen player visits increase by 15% and order values increase by 10%. Zoup! and Barberitos will join other major U.S. retailers in accessing ATLAS’ 1.4 million players.
JetBlue Partners with Pepsi Zero Sugar on Travel Sweepstakes
JetBlue will become the first airline to serve Pepsi Zero Sugar, hosting a travel giveaway to launch the partnership. Combining JetBlue’s zero-fee perks and Pepsi’s Zero Sugar drink, participants can win a trip to latitude 0° — Quito, Ecuador.
The sweepstakes will feature 100 prizes including:
3 grand prize winners receiving a trip to Quito and more
20 winners receiving $500 roundtrip flights to JetBlue destinations
77 winners receiving a Pepsi travel kit
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