Loyalty Reads: KFC Launches Wraps to Engage Younger Customers, Petco Expands Partnership Ecosystem, and More

KFC Launches Wraps to Engage Younger Customers 

KFC launched its Kentucky Fried Chicken Wraps nationwide after successful tests in select Atlanta locations. The wraps are part of an effort to expand their audience. 

The restaurant chain found its core customers are older than the average quick service restaurant and wants to expand to younger audiences. The wrap hits major interests for those audiences, including boneless chicken, a portable wrap, and lower price point. 


Petco Expands Ecosystem of Partnerships 

Petco expands their network of partnerships to help pet parents provide a better experience for their pets. As more customers embrace a “pets are people too” mentality, the retailer hopes to create a one-stop platform where customers can find everything they need. 

The expanded platform — through their Vital Care loyalty program — creates a digital experience where customers can find discounts and services for all their pet needs. Services range from pet health and wellness to hotels with pet accommodations. 


Pet Valu Donates $1.6 Million to Candian Pets 

Pet Valu will donate $1.6 million of their proprietary dog and cat foods to help pets in need across Canada. The donation will be distributed to Ontario SPCA, Food Banks Alberta, BC SPCA, Animal Food Bank, and Wild West Animal League. 

The  organization will distribute the donated kibble to food banks and communities across Ontario and Western Canada. Pet Valu hopes to help pets and pet lovers in need with the donation. 


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