Loyalty Reads: Denny’s Focuses on Appealing to Younger Audiences, RBI Names Joshua Kobza as CEO, and More

Denny’s Focuses on Appealing Younger Audiences 

Denny’s will focus on increasing engagement with its largest audience sectors — Millennials and Gen Z. Following recent brand wide renovations and innovations, Denny’s will also continue to invest in its delivery and online ordering options. 

The latest push comes with the newly acquired Keke’s concept, which offers more to-go and delivery sales. Denny’s also plans to bolster its virtual brands — Burger Den and The Melt Shop — to increase off-premise sales. 


RBI Names Joshua Kobza as CEO 

Restaurant Brands International promoted Joshua Kobza to CEO, after he has held multiple executive positions within the company. Kobza has been with the parent company of Burger King and Popeyes for 11 years. 

Kobza will report to new RBI executive chairman Patrick Doyle and current CEO José Cil will act as an advisor to Kobza for one year. RBI hopes Kobza will bring accelerated growth across their brands, specifically with Burger King U.S. 


Instagram Ends Live Shopping 

Instagram will sunset the live shopping feature in March 2023, as part of its latest pull from commerce-related activity. The move follows the Meta Platforms app’s recent removal of the Shop tab from its navigation bar. 

As part of the pullback, users will no longer be able to tag products to sell in their livestreams. The changes will not affect other aspects of livestreaming. The removal shows Instagrams struggle to keep customer interest in social commerce. 


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