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Improving the Digital Cancellation Process
Some apps are seeing the value in letting people cancel with ease
We’ve all been there. Maybe you signed up without thinking for a trial subscription because you just had to finish the article on a “Game of Thrones” reboot or signed up for a free trial service like Amazon Prime. Possibly you signed up for a service without even knowing you made a commitment. You forget about it until you suddenly see a monthly, weekly, or the dreaded yearly subscription rate pass through your account, and then, when you attempt to cancel it, you jump through more hoops than a tiger in the circus. You’re not alone, and a recent FTC (Federal Trade Commission) lawsuit is trying to make it better for everyone. A lawsuit against Amazon is claiming the megabrand has engaged in “dark patterns” to trick customers into auto-renewing their membership and even signing up for services they didn’t know they had committed to for a fee. They also found that Amazon has made it intentionally difficult and confusing to cancel Prime memberships. While Amazon denies the charges, other brands like Apple are giving easier access to the cancel button and finding merit in doing it.
Empowering the Electronic Car Area
Survey Shows Potential Opportunity for Growth of Convenience Industry
PDI Technologies, a global leader delivering powerful solutions and insights released new resources and insights to support adoption of electric vehicles (EVs) in the convenience industry. The survey found that most Americans show interest in buying or leasing an electric vehicle but there are concerns over sticker price and worries over battery charge duration and travel distance is inhibiting their decision to purchase. The solution overcoming some of these fears creates an opportunity for the convenience industry to play a crucial role by providing accessible charging infrastructure to assist EV drivers on their journeys. The study encourages convenience store operators to embrace the surge in EV use and see it as a strategic business opportunity.
Domino’s New Mapping Tech Allows for Anywhere Delivery
Customers Can Now Drop a Map Pin and Receive Their Pizza in Effort to Expand Customer Service and Reach
Now you can get your pizza delivered to you just about anywhere! Domino’s Pizza Inc. unveiled Pinpoint Delivery, an innovative technology that allows users of the chain’s app to have pizza delivered to a pin dropped on a map, expanding their delivery capability and potential app engagement. The tech allows customers to receive their order at “a countless number of dynamically created hyper-local spots,” such as parks and beaches, track their order with Domino’s Tracker, see their driver’s GPS location and receive text alerts. To promote this expanded customer service perk, the brand will launch an integrated campaign commencing on June 26th that will run across linear, connected, and digital channels through August.
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