Loyalty Reads: Chipotle Tests Automated Makeline, PIM Brands Expands First-Party Data Partnership, and More

Chipotle Tests Automated Makeline 

Chipotle Mexican Grill will partner with Hyphen to test an automated makeline and grill. The test is part of Chipotle’s move to increase speed and productivity at its restaurants. 

Chipotle plans to invest in technology to help stores produce food more quickly and consistently, ultimately improving the customer experience. Following a tough fourth quarter announcement, the brand hopes to make changes to boost profitability, which has trended upward so far in the new year. 


PIM Brands Expands First-Party Data Partnership 

PIM Brands will expand its Fetch partnership to increase first-party data collection and visibility into real-time customer behaviors. PIM tested the partnership over six months with its Welch’s brand. 

Using data insights, PIM Brands increased new and repeated buyers for their Welch’s Fruit Snacks, seeing high spend per household. PIM will expand the partnership to lean into customer data with more of its brands. 


Wow Bao Enters Web3 with NFTs 

Wow Bao will connect its rewards program to Web3, allowing members to purchase NFTs. These digital assets will allow members to literally buy into the brand, redefining its customer loyalty. 

To join the new extension of its rewards program, customers can purchase one of three tiers of NFT-based access passes, including different rewards at each level. Unlike most NFTs, Wow Bao rewards members can purchase their passes with a credit card instead of a digital wallet. 


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