Loyalty Reads: Casey’s Enhances Rewards Program to Drive Digital Engagement, IKEA Announces Bag Statue and Immersive AR Experience, and More

Casey’s Enhances Rewards Program to Drive Digital Engagement 

Casey’s — the third largest convenience retailer in the U.S. — is driving digital engagement with the brand through enhancing its rewards program. In a recent analyst call, Casey’s announced its loyalty program grew by several hundred thousand new members compared to the previous quarter. 

The growth comes from an upgraded rewards program, providing more flexibility and personalization in point earning and redemption. Casey’s Rewards program has 6.5+ million members and accounts from more than 1 in 3 transactions with the retailer. 


IKEA Announces Bag Statue and Immersive AR Experience 

IKEA built a 19-foot-tall statue of its Frakta blue bag in New York City’s Madison Square Park featuring QR codes unlocking an augmented reality (AR) experience. Inside the experience, users will find exclusive offers on IKEA products. The statue and experience are part of IKEA’s investment into building its U.S. presence. 

The statue will expand IKEA’s latest marketing campaign, “The Giving Bag,” which launched earlier in 2023. The statue is designed to showcase how much the brand’s iconic bag can hold, similarly to The Giving Bag’s commercial featuring a child pulling a seemingly endless supply of products out of the bag. 


Dunkin’® Raises $1.6M for Children’s Hospitals During Iced Coffee Day 

Dunkin’® announced the final amount of its Iced Coffee Day fundraiser last May. The coffee chain’s philanthropic division — Dunkin’ Joy in Childhood Foundation — raised $1.6 million for local hospitals across the country, showcasing its commitment to bringing joy to the lives of children battling hunger or illness. 

For the fundraising event, Dunkin’ donated $1 from every iced coffee sold on May 23 to the Foundation. The Foundation then donated 100% of the funds to local hospitals in the communities where the money was raised. 


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