The Saadia Group officially launched the iconic American brand, Lord & Taylor as a digital Collective Store. From exclusive collaborations and merchandise to first-class service and unique events, this new chapter promises to bridge the 195-year heritage with a modern, innovative future.
As America's first and oldest department store, Lord & Taylor has been the favorite store for generations of shoppers and launched the careers of several American designers. Alongside classic favorites, the updated assortment will focus on up-and-coming and emerging brands.
Jack Saadia, Principal and Co-Founder of The Saadia Group said: "The future of retail is fast and agile, mirrored by our team — which has managed to put together a fantastic assortment of merchandise and a website — in record time of less than 120 days. We are deeply committed to continuing the rich legacy of the brand in a progressive way. Today's unveil is just the beginning."
The platform is made to fit and evolve with the ever-changing customer. To learn more about the brand, visit www.lordandtaylor.com, and look out for further updates on the official social channels.