(BINGHAMTON, NY) – June, 10th, 2010 Local author and businessman Roger L. Brooks uncovers the secrets to success for the next-generation marketing and business development strategy—customer loyalty.  In The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy (Entrepreneur Press) scheduled for release on June 24, 2010, Brooks invites business owners to take part in the growing movement of loyalty programs, and shows them how to build a successful customer loyalty strategy following 10 essential steps.  Whether launching a new initiative or enhancing a current loyalty strategy, Brooks provides proven tactics—as illustrated by 15 loyalty-leading driven companies—for identifying and enrolling profitable customers, motivating buying behavior, rewarding purchase performance, and measuring results.  Companies profiled in the book include Wegmans, Starbucks, Chase, Subway, CVS/ pharmacy, and JetBlue.

Business owners will also discover multiple loyalty program and reward options and learn how to incorporate WOW factors to set their business apart from the competition.  Ultimately, by following Brooks’ recommendations, and customizing a loyalty program based on customer needs and business goals, business owners will win long-term loyalty, create increased spending, and grow profit margins.

“How do you take your business relationships with customers to the next level? How do you assure that your customer’s become de facto members of your sales team?  While customer loyalty is often thought of as elusive, Roger Brooks demystifies, educates and empowers you to fully unleash The Power of Loyalty.  This book is for everyone who has ever served another human being.  While its impact will be significant in your business life, The Power of Loyalty will transform the way you think of relationships” stated Dr. Joseph Michelli, author of international bestsellers The Starbucks Experience, The New Gold Standard and When Fish Fly.

The Launch Party for The Power of Loyalty will be from 6-9 PM on June 24, 2010 at Anthony Brunelli Fine Arts, 186 State Street in downtown Binghamton, and is open to the public.  Hundreds of dollars in gift cards will be raffled as door prizes provided by several companies profiled in the book. 

The Power of Loyalty is currently available online for pre-order at the following websites:  Barnes & Noble (bn.com), Borders.com, Amazon.com and EntrepreneurPress.com. 

About the Author

Roger L. Brooks is a respected loyalty strategist with more than 15 years experience in developing, supporting, and implementing customer loyalty and rewards programs.  He has worked with esteemed companies such as GE Capital, Sam’s Club, Chase Universal MasterCard and Bell Atlantic (now Verizon), and is the vice president of loyalty marketing for ValueCentric Marketing Group, Inc (VCMG).  A valued voice in his field, Brooks is a contributing writer to a variety of industry trade magazines including Loyalty Management, NACS Magazine, Convenience Store News and CSP Magazine as well as a contributing columnist for Entrepreneur magazine.  Roger is also the author of FACES of the Southern Tier: Portraits and Profiles of 50 Fascinating People (2005, 2007). 


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