Loblaw Celebrates Get to Give Day to Help Feed 1 Million Kids by Supporting President

Loblaw Companies Limited will hold its first Get to Give Day on September 7. The popular grocer has announced its support of President's Choice Children's Charity to support school food programs across Canada. For every eligible purchase made in-store or through PC Express at a participating Loblaw grocery store. The grocer has also announced that it will donate $1 to President's Choice Children's Charity. 

"For more than three decades, Loblaw colleagues, customers, store teams and vendors have come together to support President's Choice Children's Charity, helping to nurture the wellbeing of children in Canada," said Mark Wilson, Chief Human Resources Officer at Loblaw and Chair of President's Choice Children's Charity. "Canadians can join the movement to help feed 1 million kids by simply doing what they already do... buying groceries." 

Loblaw has a goal of reaching $2 Million in donations to support school food programs in Canada. The President's Choice Children's Charity is on a mission to feed 1 million kids annually by 2025. Through its Power Full Kids™ programs, President's Choice Children's Charity reached more than 840,000 children nationwide in 2022, operating in 1700 Canadian schools.  

"We are grateful to our founding partner, Loblaw, and its customers for their support," remarked Lisa Battistelli, Executive Director, President's Choice Children's Charity. "We know that children experiencing hunger miss more school, find it difficult to concentrate and experience higher levels of anxiety. This donation will help us fuel even more Canadian students and remove hunger as a barrier to learning." 

How to support President's Choice Children's Charity: 

  • Shop in-store or through PC Express on September 7, and Loblaw will donate $1 for every purchase made to President's Choice Children's Charity, with 100 per cent of donations helping to feed children in schools across Canada. 

  • Throughout the year, customers can also donate to President's Choice Children's Charity when using self-checkout in-store or donate online anytime at PCChildrensCharity.ca. 

  • Donate PC Optimum™ points to President's Choice Children's Charity at PCOptimum.ca. 

  • President's Choice Children's Charity is on a mission to feed 1 million kids annually by 2025. Through its Power Full Kids™ programs, President's Choice Children's Charity reached more than 840,000 children nationwide in 2022, operating in 1700 schools across the country. 

 

Read More on Loyalty360: 

Loyalty360 Customer Expo: Award Finalist Sessions: Customer Insights, Customer-Centric Culture, and Loyalty & Advocacy 

Loyalty Expo Q&A with Loblaw 

How to Make Grocery Apps Fresh Again 

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