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Lexus has announced the Lexus AR Play to virtually unveil its new 2021 IS. According to the Lexus press release, it is an immersive augmented reality app that has been designed to let users explore the new vehicle through their smartphone or tablet. This is the first of its kind for the car brand.
The Lexus AR Play app will let users interactively preview the vehicle, allowing them, according to the press release:
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