Retail giant Kroger has announced a new partnership with Microsoft, which aims to improve customer experience by employing the technology company’s popular cloud-based platform Microsoft Azure. Through the partnership, Kroger hopes to create a connected in-store experience. The alliance is the latest example of how big US retailers are deploying data-rich technology to improve the often tedious ritual of food shopping and to keep pace with Amazon.   “Kroger is building a seamless ecosystem driven by data and....

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