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Just Salad announced the launch of its new “Race to Rewards” program for customers, offering personalized reward opportunities through mobile app engagement. The Race to Rewards mobile exclusive program aims to deepen loyalty by curating a customized digital ordering experience for customers.
Guests will be able to opt into the Race to Rewards program through their Just Salad mobile app account. Members will have the opportunity to participate in a unique ordering challenge each month to earn in-app rewards toward future purchases. Challenges will be communicated to customers via email, including instructions per task along with a deadline to complete your challenge and finish the “race.”
Users will receive rewards redeemable for order discounts in the form of “Salad Bucks,” food freebies, “surprise and delights” and additional meal credits when they complete each challenge. Rewards will be personalized for each individual customer based on several factors, such as purchasing behavior and order frequency. In the future, the chain will look to reward and incentivize customers to make more sustainable purchases, such as offering rewards to guests in exchange for ordering plant-based menu items.
“With the launch of Race to Rewards, we look forward to strengthening relationships with our loyal customer base by offering them a new way to engage with the brand,” said Jennifer Lally, Vice President of Marketing at Just Salad. “This program will allow us to create a digitized, personalized customer journey and represents an important milestone in the advancement of our mobile app technology.”
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