Some brands Loyalty360 has talked to in recent years have been reluctant to use video in connection with their respective customer experience offerings/initiatives. Loyalty360 talked to Chris Hall, Vice President of Customer Engagement Solutions for Pitney Bowes, about the evolution of video as a key strategy for brands seeking unique customer experiences. “In another era, prior to the Age of the Customer, in which we currently find ourselves, marketing videos may have been effective at getting a company’s messaging across....

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