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Influencer marketing is a term heard quite often in the customer loyalty industry. Some people know quite a bit about how it works and its impact on consumers, while others might have heard of it, but don’t really know much about it.
Inga Johnson, SVP of Marketing & Brand at Experticity, discussed the intriguing topic of influencer marketing with Loyalty360.
Can you define influencer marketing for our audience and how it can impact customer loyalty/customer engagement/customer experience?
Johnson: Influencers are....
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