Personalization is a massive buzzword in today’s loyalty marketing world. Angie’s List is leveraging personalization in an exemplary fashion as individualized incentives drive its AngieCash loyalty program. Robert Jewell, Chief Revenue Officer, Exchange Solutions teamed up with Jon Buck, Head of the AngieCash Program, Angie’s List for a session titled, Inside the AngieCash Program: How Individualized Incentives Can Deliver Increased Customer Lifetime Value, Retention and Profitability, during the 8th annual Loyalty Expo....

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