Hilton Worldwide always strives to enhance the customer experience it provides for its HHonors loyalty program members. The latest feature added is the digital key. Joshua Sloser, Vice President of Digital Product Innovation at Hilton Worldwide, talked to Loyalty360 about this latest loyalty program benefit and its impact on the program overall. How will the introduction of the Digital Key, not only impact the customer experience, but improve and enhance the loyalty program as a whole? Digital Key is the latest feature we’ve added....

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