Hibbett and Nike Launch Connected Loyalty Program

The athletic fashion retailer Hibbett and Nike have connected their respective loyalty programs to reward shared customers. Members link their Hibbett and Nike accounts to receive special Hibbett Rewards X NIKE benefits, including a welcome offer, access to member-only products, and curated Nike and Jordan outfit bundles. Hibbett says the program will also provide exclusive member experiences and personalized digital content.  

“Hibbett Rewards X NIKE membership will transform the ways in which we engage and delight our members across all omnichannel touchpoints,” said Jared Briskin, Executive Vice President, Merchandising and Supply Chain at Hibbett.  

“The future of our marketplace is a connected one,” said Jason Kirrer, Vice President, Nike North America Marketplace Partners. “We are excited to team up with Hibbett to launch our next connected partnership.” 

Hibbett is rolling out the program to customers in stores and on its app and other digital platforms.   
 

Read More on Loyalty360:  

Hibbett Sports Leverages Voice of the Customer, Store Associates for Redesigned Loyalty Program 

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