The pursuit of a true omni-channel and highly personalized customer experience continues to be a challenging goal to achieve. As the entire marketing landscape shifts toward a customer engagement strategy that connects consumers across all touchpoints, channels and interactions, forward-looking brands are starting to embrace an omni-channel mindset to introduce an increased level of immediacy and relevancy to consumers everywhere. No longer simply a competitive differentiator, omni-channel customer engagement is becoming an essential....

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