ORLANDO – Barry Kirk, Senior Director Digital Strategy, for Bunchball, told attendees at the 6th annual Loyalty Expo that too many loyalty programs look alike and there needs to be differentiation spearheaded by engaging experiences. During his workshop session -- “Loyalty 3.0: Avoiding the Engagement Cliff and Driving Sustained Engagement Through Gamification” – Kirk defined gamification as applying game mechanics and game thinking for engagement, participation, and loyalty. “It’s not about....

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