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When it comes to customer loyalty, Daniel Shkedi says that brands often sign on to a “social contract” when it comes to protecting the data they collect and store from its customers.
“Customers say ‘We will give you our business, as long as you create a sense of trust and protect our personal data and our accounts,” says Shkedi, the Senior Product Marketing Manager for Forter, which offers a fraud prevention platform used by some of the top online retailers.
“When a loyal customer is the victim of....
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