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For college basketball fans, the month of March means one thing – tournament time. For restaurants and sports bars across the country, it means there is an influx of fans flocking to find big-screen TVs, drinks, and bar food while taking in all of the buzzer-beaters and bracket-busters of the NCAA Tournament.
This year, Buffalo Wild Wings is again expecting to be a destination for fans of all ages at its over 1250+ locations but is offering a new customer experience for a few lucky fans that cannot get enough of the madness. Some fans take March Madness to a new level and basically live in front of their televisions while games are on to not miss a second of the action. Buffalo Wild Wings has decided to literally let them live at the bar, with the introduction of BnB-Dubs.
Two fans and their guests will get the March Madness experience of a lifetime sleeping and waking up in Buffalo Wild Wings, allowing them to catch every minute of game time. BnB-Dubs, built inside the Chicago Buffalo Wild Wings in Lincoln Pak, features a bed and breakfast built inside the Buffalo Wild Wings, just steps away from the restaurant kitchen serving up wings and ice-cold drinks.
In this new “home away from home” during their weekend stay, the lucky winners will have a set up complete with bunk beds and built-in flat-screen TVs. Additionally, guests will find bathrobes designed as custom varsity jackets and matching slides to complete the look. Finally, in their new residence, winners will get to freshen up with full-body towelettes, provided exclusively for BnB-Dubs guests.
“As the ultimate place to catch all the March Madness action, we are uniquely positioned to give our fans the most innovative and immersive gameday experience,” said Seth Freeman, Chief Marketing Officer, Buffalo Wild Wings. “With BnB-Dubs, we’re doing just that, as die-hard fans can now make a Buffalo Wild Wings their home and enjoy the opening weekend of March Madness like never before.”
To be one of the lucky ones selected to stay at BnB-Dubs this March, fans can enter by shooting a video showcasing why they are the ultimate March Madness fan and post it to Twitter or Instagram with #bnbdubscontest and tagging a friend. Two lucky winners will be announced on Selection Sunday, March 15.
Buffalo Wild Wings' BnB-Dubs campaign, a play off the popularity of Airbnb, is the latest is a collection of other brands that have launched unique customer experiences and experiential events. Last August, Taco Bell offered fans a once-in-a-lifetime experience at its pop-up hotel in Palm Springs, California. Fans were able to enjoy menu favorites and test new items poolside and the brand-themed resort. The opportunity was such a hit; the hotel sold out in two minutes.
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