Customer loyalty leaders join Loyalty360

Loyalty360, the only independent professional association for customer loyalty, forms Advisory Board of industry leaders to shape the future of customer loyalty.

CINCINNATI, Nov. 6, 2023 /PRNewswire-PRWeb/ -- Loyalty360 is proud to announce the members of its new Advisory Board.

The Loyalty360 Advisory Board is a diverse group of executive-level brand marketers and trusted supplier partners, each recognized for their knowledge and expertise in the world of customer loyalty, experience, and engagement.

Advisory Board members collaborate with Loyalty360 leadership and its member community to explore emerging trends, set industry benchmarks, and foster cooperation within the customer loyalty industry.

Loyalty360 Advisory Board members include:

  • Bank of America - John Sellers, SVP, Rewards Executive
  • Hilton - Brad Anderson, VP, Hilton Honors Program
  • American Eagle Outfitters - Chad Nikola, Sr. Director of Customer Retention
  • The Vitamin Shoppe - Karen Szarvas, Sr. Director of CRM and Loyalty
  • Accor - Sabrina Lillew, VP of Loyalty Programs & Partnerships, North & Central America
  • Signet Jewelers - Tammy Lucas, VP and Commercial Leader – Loyalty
  • Cinemark - Andrew Sonnichsen, VP, Loyalty, Gift Card, & Customer Insight
  • Margaritaville - Claudia Infante, Chief Data Officer
  • Parkland - Michael McDowell, VP – Loyalty and Partnerships
  • Food Lion - Neil Norman, Director of Loyalty & CPG Marketing Partnerships
  • Rite Aid - John Giaquinto, VP of Loyalty, Personalization, and Analytics
  • Amtrak - Vicky Radke, Sr. Director of Loyalty Marketing and CRM
  • Cracker Barrel - Amy Barnett, VP of Loyalty and Digital Experience
  • AutoZone - Bernny Pawlak, Sr. Director of CRM and Loyalty Marketing
  • Wheaton Worldwide Moving | Bekins Van Lines - AJ Schneider, President
The Loyalty360 Advisory Board, in coordination with Loyalty360, will oversee five Member Committees, each dedicated to a key area identified by Loyalty360 members:
  • Standards and Benchmarks
  • Continuing Education and Mentorship/Peer Groups
  • Program Strategy and Organizational Best Practices
  • Next-Generation Loyalty
  • Marketing and Communications

"The Loyalty360 Advisory Board reflects the profound importance of collaboration and shared expertise in strengthening the customer loyalty industry," said Mark Johnson, CEO, Loyalty360. "Many within the industry have voiced a significant need for benchmarks, shared definitions, continuing education, mentorship, research, and more. This board is a milestone in our commitment to elevating the role of customer loyalty in today's business world."

For more information on Loyalty360, the Loyalty360 Advisory Board, Committees, membership, and more, please contact us or visit

About Loyalty360
Loyalty360 is the only independent community for customer loyalty, which seeks to enable and encourage dialogue among industry leaders. Through a unique blend of content, collaboration, and diverse learning opportunities, we've created a network of brands and technology providers that represent some of the best voices that the customer loyalty industry has to offer. Visit us at or follow us @Loyalty360.

Media Contact
Carly Stemmer Ivory, Loyalty360, 1 5138000360, [email protected]


SOURCE Loyalty360

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