Companies are quickly coming around to the idea that customer loyalty will be key to success in coming years. According to a Forrester study, 81% of marketing decision makers place customer loyalty as a top priority for improvement. The challenge, however, is that many companies simply implement a cookie-cutter loyalty program—think points, discounts, and punch cards—and consider the customer loyalty issue solved.   Customer loyalty is bigger than just a program, according to officials for Deluxe Rewards during their....

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