Corporate culture and leadership are absolutely critical in creating superior brand CX, according to Erich Dietz, VP, Worldwide Strategic Accounts, InMoment. During Tuesday’s Loyalty360 webinar titled, “CX: The Art of the Possible,” which was presented by InMoment, Dietz talked about five key areas companies need to stay focused on to elevate customer experience. The first key area is Culture and Leadership. “It goes beyond a CEO saying on an earnings call that we care about the customer,” Dietz....

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