Cracker Barrel has announced a partnership with Sony Music Nashville to launch the "There's Comfort in Giving" program, which will donate meals and pay-it-forward to healthcare professionals in the HCA healthcare system on the frontlines.
"We're humbled and honored to provide meals to those on the frontlines working so hard to protect us," said Jeff Sigel, Vice President of Marketing for Cracker Barrel, in a press release. "Thanks to a great partnership with Sony Music Nashville, we're pleased to invite guests and fans to pay it forward."
Cracker Barrel will donate 5,000 meals to healthcare workers at select hospitals over the next few weeks in a partnership with Sony Music Nashville. The campaign will kick off with country music star Chris Young's live stream performance from the Cracker Barrel Facebook page Sunday, April 26, among other Sony Music Nashville artists. As the press release says, many of these artists will host performances on their social media channels and engage with Cracker Barrel's social media channels to help support those at home. Each artist has chosen specific hospitals that hold special meaning to them to receive meal donations.
"We are deeply grateful to Cracker Barrel and Sony Music Nashville for generously honoring our healthcare heroes," said Heather J. Rohan, President of TriStar Health, also in the press release. "Thank you for recognizing our dedicated caregivers who are giving their all everyday on the frontlines."
Guests and fans will have the chance to join both Cracker Barrel and Sony Music Nashville by paying it forward. With the purchase of every $10 in Cracker Barrel e-gift cards through the brand's website through May 12, it will also donate one meal, up to 5,000 meals, to healthcare workers as a thank you for their work during the pandemic. These meals will donated to healthcare professionals at the following facilities:
- Medical City Healthcare in Dallas, Texas
- HCA Houston Healthcare in Houston, Texas
- HCA Healthcare affiliated hospitals in Orlando, Florida
- HCA Healthcare affiliated hospitals in Tampa, Florida
- TriStar Health in Nashville, Tennessee
"I am glad to be teaming up with Cracker Barrel to give back to the doctors, nurses, and first responders who are pushed to the limit day in and day out fighting COVID-19," said multi-platinum selling Sony Music Nashville recording artist, Chris Young, in the same news release. "My Dad is in the high risk category as a cancer survivor and missing part of his lung and I'm immensely grateful for everything our healthcare workers are doing to keep everyone safe."