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For Chipotle Mexican Grill Restaurants, the E. coli outbreak it experienced at restaurants in 11 states is now officially in the past, according to the Centers for Disease Control and Prevention. The damage is done and, for Chipotle management, rebuilding customer engagement and brand loyalty through a new food safety program is paramount for 2016 and beyond.
Chipotle CEO Steve Ells addressed all of these issues at the fourth-quarter earnings conference call on Feb. 2.
“The fourth quarter was, without question, the most....
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