Google and Carrefour have announced a partnership to launch a new voice-based e-commerce grocery shopping experience. The retailer is also the first in the world to offer its customers the voice shopping service on Google Assistant.
 
Thanks to the partnership between Carrefour and Google, multiple innovations have happened in Carrefour's stores.
 

  • Google Assistant has allowed shoppers to add items to their shopping list using common words like milk, butter, and cheese
  • The conversion is customized
    • The specific item added to the list by Google Assistant reflects the shopper's product preferences as closely as possible, where the shopper can even delete, modify, or add products as they wish
  • Once the cart is confirmed on Google Assistant, the shopper moves immediately to Carrefour's e-commerce site to finalize their order, confirm their slot, and their delivery method, pay and get loyalty benefits
 
"The partnership developed with Google gives Carrefour a head-start in terms of technology and customer experience. Carrefour is the first retailer in the world to integrate with the new voice-based grocery shopping experience on the Google Assistant. This innovation, developed with Google, will further accelerate the trajectory of e-commerce at Carrefour," explains Amélie Oudéa-Castéra, Carrefour Group's Executive Director of E-Commerce, Data and Digital Transformation in a Carrefour press release.
 
This partnership has introduced three key features for users, which include:
 
  • Voice command
    • It allows the user to say a specific voice command to start the experience on Google Assistant and then build their list using common language. That includes words like "cheese," product names, or brand names.
  • Shared shopping lists
    • Users can share their shopping list with whomever they choose, like family members, who can also add any items they want
  • Preferred product recognition
    • Google Assistant converts the shopping list into a shopping cart which proposes specific products that most closely reflect the user's preferences, either if they already know, the shopper has already purchased the product, or because the Google Assistant deduces the preferences, based on the general purchasing habits of the customer at Carrefour, best price available, and best sellers. If the customer has never shopped at Carrefour, the Google Assistant only takes the latter two criteria into its suggestions
 
"Google's core business is to provide information and technology that are helpful on a daily basis, and we are proud to have been able to offer an iconic retailer like Carrefour with the best of our technology and expertise to rethink and simplify the grocery shopping experience," says François Loviton, Director of Brands & Commerce, Google France, in the same Carrefour press release.
 
 

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