Capillary Acquires Digital Connect Assets from Tenerity

Capillary Technologies announced its acquisition of Tenerity’s Digital Connect Assets. Through the acquisition, the leading customer loyalty and engagement technology solutions provider will expand its presence in the U.S. and establish a foothold in Europe. 

Capillary will rebrand Digital Connect as Rewards+, adding to the company’s other platform products — Loyalty+, Engage+, and Insights+. The addition will make Capillary the only company with a full suite of end-to-end intelligent loyalty solutions, inclusive of the technology platform, consulting, loyalty program design, analytics, full rewards network, and marketing communications. 

Rewards+ — formerly Digital Connect — uses artificial intelligence and analytics to help companies engage customers with memorable offers every day and generate incremental value, bridging the gap between engagement and monetization.  

"We are delighted to extend our warmest welcome to Digital Connect's exceptional team as they join Capillary. As we build on the momentum brought in by getting named as a Leader on the Forrester Wave and integrating Brierley's unparalleled 30+ years of industry expertise, the addition of Digital Connect's Rewards network solidifies Capillary as the unequivocal pinnacle of loyalty solutions. With our highly advanced technology platform, world-class consultancy services, and an expansive rewards network, Capillary is arguably the best loyalty company in the world," says Sameer Garde, CEO of Capillary Technologies. 

The Digital Connect team will join Capillary’s other recent U.S.-based acquisitions: Persuade (2021) and Brierly (Apr. 2023). The team is based in the U.S., U.K., and India. 


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