Brands Investing in Customer Experience; But Challenges Remain

Customer experience has become the unequivocal differentiating factor for loyalty marketers in recent years. As a result, more brands are investing more in this crucial area to build customer loyalty and elevate the customer experience. A recent study by Avanade shows that for every dollar invested in improving the customer experience, marketers generated three dollars in return. What’s more, loyalty marketers expect to see an 11% increase in revenue in the next 12 months. But, several obstacles remain that prevent....