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BJ Fogg, Ph.D., is a behavior scientist at Stanford University, with deep experience in innovation and teaching. While he shares time between Stanford and industry teaching & innovation, on the industry side, BJ trains innovators to use his work to create solutions that influence behavior for good.
In January of 2020, BJ published his New York Times bestselling book Tiny Habits: The Small Changes that Change Everything, written for individuals looking to change their behavior. Recently, Amazon editors selected Tiny Habits as the best business books so far of 2020 – and now, BJ is offering individuals the opportunity to apply his work in Behavior Design to business and professional aspirations.
On October 6, Loyalty360 is excited to host BJ for a 50-minute live session, "Foundations of Behavior Design" – exclusive to Loyalty360 members - on how marketers can understand behavior and new methods for designing change solutions for themselves, team members, and customers.
This session will benefit those who are looking to:
Transform their career (and skillset)
Work effectively with remote teams
Learn how human behavior works (and how to design for it)
Get clear about Behavior Change for the products and services you create
Understand systems to solve complex work problems
Around 2006, BJ started creating a new set of models and methods that comprise what he calls "Behavior Design." Learning Behavior Design can help marketers apply systematic thinking and design skills into any project or meeting, create team alignment, discover your customers, understand how habits work, transform project confusion to clarity, and more.
"As another beneficial learning opportunity for our members, Loyalty360 is thrilled to offer this upcoming workshop with acclaimed author, BJ Fogg," said Mark Johnson, CEO, Loyalty360. "For those familiar with BJ's work, his insights can truly help individuals transform their professional and personal outlooks and habits. We look forward to a great workshop with BJ Fogg, which will be sure to share powerful techniques marketers can immediately implement within their teams and careers."
All Loyalty360 Corporate Members are invited to attend this exclusive session on October 6 at 5pm ET. For any questions for BJ or Loyalty360, contact Loyalty360.
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