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Anheuser-Busch is uniting its sports team partners – including Major League Baseball and the National Football League – to launch the National Recycling League: a new, multi-sports league coalition aiming to reduce waste on game day.
The National Recycling League aims to create meaningful connections between Anheuser-Busch's brands, its league and team partners, and sports fans to raise awareness of the need for recycling and drive key recycling behaviors among consumers.
Said Brendan Whitworth, CEO of Anheuser-Busch, "Through the National Recycling League, we are thrilled to bring together our team partners and sports fans to work towards a shared dream of a future with less game-day waste and more cheers."
More than ten teams – including The St. Louis Cardinals, Houston Astros, San Diego Padres, Texas Rangers, and Washington Nationals – have signed on as inaugural members of the National Recycling League.
Activations include offering infinitely recyclable aluminum cups to fans instead of single-use plastic, in-seat recycling decals, and in-stadium signage sharing a simple call-to-action with consumers – 'Recycle Like a Champion.'
To launch the National Recycling League, Anheuser-Busch and select MLB partners will be introducing Recycling Hawkers, volunteers from Keep America Beautiful®, in stadiums to collect used cups, cans and bottles from fans to ensure they are recycled properly.
Select partner teams will compete head-to-head with MLB fans joining the National Recycling League to recycle their bottles and cans. The city of the participating team which has the highest recycling rate will get a round of beer on Anheuser-Busch.
Looking ahead, Anheuser-Busch plans to work alongside NFL teams to enlist them to participate in the National Recycling League.
As a member of the Green Sports Alliance, Anheuser-Busch has committed that 100% of their packaging will be made from majority recycled content or will be returnable.
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