Offer Optimization Becomes a Reality: Aberdeen Group Reveals Combination of Technology and Customer Analytics as Keys to Improving Marketing Performance

  • November 19 2009
  • Resource: Daily News
  • Eleanor Crow, fama PR (for Neolane)

NEWTON, Mass. - (Business Wire) Today’s enterprise marketers have the unenviable task of attempting to improve marketing effectiveness within their organizations while staying within the parameters of their existing budgets. A new study...Read More

Performance Management, Engagement, and Succession Planning Top the List of Priorities for Healthcare Organizations

  • November 19 2009
  • Resource: Daily News
  • Jayson Saba, Aberdeen Harte-Hanks

Top Performers Experience 21% Increase in Employee Performance and 26% Improvement in RetentionNovember 12, 2009: “Talent Management in Healthcare,” a recent study by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), reveals that...Read More

Sainsburys Coupons At Till Roll Out Nectar Points Offers

  • November 19 2009
  • Resource: Daily News
  • Megan Ratcliffe, Groupe Aeroplan and Rowena Denham, Fishburn Hedges

Nectar, the coalition loyalty programme and its sister company LMG Insight & Communication (I&C), both owned and operated by Groupe Aeroplan, are working closely with Sainsbury’s on its continued roll out of its new Coupon at Till...Read More

Carlson Marketing and Welcome Real-tIme partner to launch next generation loyalty offering in Australia

  • November 19 2009
  • Resource: Daily News
  • Michael O?Sullivan, Carlson Marketing and Mavis Liew, Real-time

Carlson Marketing and Welcome Real-time announced today an agreement to launch an innovative loyalty offering in Australia. The offering, Carlson Marketing Point of Sale Rewards, enables customers to redeem points for purchases and helps credit...Read More

Sports Themes Score for B-to-B

  • November 18 2009
  • Resource: Daily News
  • Nathan Golia, DM News

Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging — often relating to sports — as a way to cut through the current economic malaise and keep the...Read More

JetBlue's Revamped TrueBlue Program Touches Down

  • November 18 2009
  • Resource: Daily News
  • JetBlue Airways

NEW YORK, Nov. 11 /PRNewswire-FirstCall/—JetBlue Airways (Nasdaq: JBLU) this week relaunched TrueBlue, its customer loyalty program, unveiling a revamped program that is richer, more rewarding, and more flexible than ever. With TrueBlue...Read More

Affinion Unveils Enhanced Online Marketing Standards

  • November 18 2009
  • Resource: Daily News
  • Affinion Group

Affinion Expands Upon Existing Up-sell Sales RulesNORWALK, Conn., Nov. 13 /PRNewswire/—Affinion Group today announced industry-leading consumer protection policies. Over the past several months, Affinion has cooperated with the Senate...Read More

The Autograph Collection - Marriott's New Brand and Exclusive Group of Independent Hotels and Resorts

  • November 18 2009
  • Resource: Daily News
  • Marriott International

BETHESDA, Md., Nov. 11 /PRNewswire/—Marriott International, Inc. (NYSE: MAR) launched today The Autograph Collection, a new brand within the company’s global portfolio comprised of upper upscale and luxury, independent, hotels with...Read More

Business Warned About Unnecessary Up-Charges

  • November 18 2009
  • Resource: Daily News
  • Lizz Wheeler, National Gift Card Corporation

Crystal Lake, IL - 11/29/09 – Leading gift card distributor in the B-2-B industry, National Gift Card Corporation has launched a campaign, targeting those businesses considering prepaid gift cards for their holiday gift giving or incentive...Read More

MacroSolve Launches DineInsight Powered by ReForm XT for Restaurant Industry

  • November 18 2009
  • Resource: Daily News
  • MacroSolve

First-of-Its-Kind Solution Enabling Restaurants to Build a Mobile App and Manage Content With Ease; Provides Restaurant Owners the Ability to Reach Their Customers via SmartphonesTULSA, OK—(Marketwire - November 12, 2009) - MacroSolve, Inc.,...Read More

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