Bond Offers Insights on Customer Engagement and the Future of Airline Loyalty

  • February 04 2019
  • Resource: Daily News
  • Loyalty360 Editorial Staff

Bond Brand Loyalty is a customer experience and engagement agency that specializes in building brand loyalty for its clients. Its mission is to make marketing more rewarding for customers, richer and more resilient for...Read More

Loyalty360 Reads: February 1st, 2019

  • February 01 2019
  • Resource: Daily News

Gillette Ad Attracts New Customers, Alienates Previous Customers   Proctor & Gamble, which owns the Gillette brand, recently ran an ad for razors that asked men to “do better,” touching subjects of toxic masculinity and...Read More

New Report Reveals the Effectiveness of Direct Booking for Hotels

  • February 01 2019
  • Resource: Daily News
  • Corey Brueggemeyer | Loyalty360

A new consumer loyalty report for the hospitality industry by Kalibri Labs shows that direct booking campaigns by a number of major hotel corporations are not just working, but thriving. Examining hotel stays that took place from January 2016 to...Read More

Domino’s Gives Away Loyalty Points for Eating Competitor’s Pizza

  • February 01 2019
  • Resource: Daily News
  • Corey Brueggemeyer | Loyalty360

In a surprising move to drive customer loyalty, Domino’s is offering loyalty program points to customers that order a pizza from somewhere other than Domino’s. The company’s new Points for Pies program starts on Saturday...Read More

Loyalty360 Reads: January 31st, 2019

  • January 31 2019
  • Resource: Daily News

Caesars Entertainment Upgrades and Renames Program   Caesars Entertainment has announced that its Total Rewards program will now go by Caesars Rewards. The name change takes advantage of the brand’s broad name recognition. In addition...Read More

Trust Is the Foundation of Customer Experience

  • January 31 2019
  • Resource: Daily News
  • Patrick Barney | Loyalty360

The current marketing environment is saturated with loyalty solutions. One method brands have adopted to differentiate themselves in this environment is to curate engaging customer experiences. However, even as experiences promise deeper emotional...Read More

ICF Next Vice President Offers Ways to Improve Customer Loyalty Programs

  • January 31 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

In a disruptive environment, brands face a slew of challenges. They have to deal with data proliferation, privacy regulations, profile unification, and changing customer expectations. For this reason, they need to make sure that the technology...Read More

Loyalty360 Reads: January 30th, 2019

  • January 30 2019
  • Resource: Daily News

KFC and Walmart Canada Tackle Sustainability   Major brands are taking steps to adopt eco-friendly, sustainable practices. Joining that effort are KFC and Walmart Canada. The former states that all consumer-facing packaging will be...Read More

Retailers Begin Using Robots to Stock Shelves

  • January 30 2019
  • Resource: Daily News
  • Corey Brueggemeyer | Loyalty360

Artificial intelligence appears to have a new practical implication as retailers have been testing robots to stock shelves. Following the recent success of robots working in warehouses, retailers have given them a new task: detecting when store...Read More

Google and Amazon Seek to Grab Foothold in Electricity

  • January 30 2019
  • Resource: Daily News
  • Corey Brueggemeyer | Loyalty360

Seeking a new source of domestic customer data, Google and Amazon are taking steps to expand into the electricity business. Both firms plan to leverage their customers’ home energy data to bolster their respective connected home and smart...Read More

Displaying results 41-50 (of 10000)
 |<  <  1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?